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A little over ten years ago, Rosalind Krauss wrote in Voyage on the North Sea: Art in the Age of the Post-Medium (2005) that the hybridization approach, implemented particularly in the installation art, implied a dissolution of art in the capitalist logic. In recent years, the emergence and spread of new productiontools, used as much by the commercial sphere as by the artistic sphere, actualize this observation and lead to reconsider it. Dealing with the work of Mohamed Bourouissa, Utopia of August Sander (2011-2012), based on three dimensional printing, this paper examines how a new technique causes oscillation of the viewer’s perception by alternating the properties and therefore the ranges of several traditional mediums, being able to escape to the globalizing and neutralizing rules of the contemporary world.